UNIVERSITY OF MINNESOTA
B.A. Journalism
MAY 2018
CAPSTONE PROJECT
For my senior capstone course at the University of Minnesota, I had the opportunity to participate in the FOX Sports University program presented by FOX Sports North (FSN). During this semester long program, my team and I were presented with the task of garnering excitement around FOX Sports’ April programming, which featured all 3 of the market's major sports teams airing at the same time.
After months of preparation, our final campaign, "All Together Now", was chosen as the winner of the FOX Sports University program, and was even utilized by the network as their April campaign. It was an honor to see our brain child come to life, and broadcasted on television.
Above you can see an example of how our campaign pitch inevitably came to fruition and broadcast on FSN media channels.
